It’s time for a revolution, and we’re leading the way. Publishers shouldn’t rely on print and web alone. Over the last few years the world has seen massive structural changes in social behavior. Over 1.5 billion smartphones are in the hands of consumers today. Over 50% of the Internet is consumed on these mobile devices, which offer unique features not available to desktop browsers.
It’s time for change. And that doesn’t mean “get an app”. It means build a Mobile Strategy. It means thinking about how to leverage the biggest asset you have – your readers – using the devices they interact with for more than 2 hours every day. And that’s why we started saambaa – because you and your advertisers need more than an app. You need a mobile marketing platform.