Over the last few years the world has seen massive structural changes in social behavior. Over 1.5 billion smartphones are in the hands of consumers today. Over 50% of the Internet is consumed on these mobile devices, which offer unique features not available in desktop browsers. And did you know apps dominate mobile consumption? 83% of mobile time spent is in apps, NOT web browsers.
How did we become experts? In 2011 we launched our own app - saambaa. Apple chose our app from over 1/2 million apps to be featured on the front page of the App Store. We were also feautured in multiple App Store categories including What's Hot, Great Free Apps and Party Planner. It was a great ride - and we learned many lessons about what works, and what doesn't.
Importantly, we learned our experience and technology could benefit media companies looking to expand their mobile offerings while adding new revenue. Our product started to help them reach a new, younger audience - and make money. So we decided to focus efforts on helping local media do mobile in ways they never could before. Using our experience, there was no need to worry about repeating the same mistakes we made in the past.
For instance, we don't use old desktop tactics in our apps - banner ads aren't for small screens. Mobile requires a fresh approach - "think different" as we were once told. But that's not your job - it's ours. We provide both product AND strategy through a close partnership with each media partner. We think about how to leverage the biggest asset you have - your audience - using the devices they interact with for more than 2 hours every day. And that's why we started saambaa - because you and your advertisers need more than a mobile app. You need a mobile partner.
I was born in Chicago and realized at an early age that vitamin D was in short supply around the Midwest. San Diego bound, I took the road trip of my life with one parental unit and a hamster (long story) only to take up residence under my desk. Sometimes I break out of my office to live the saambaa life. Doing it with friends is usually about getting dirty and meeting the local emergency room staff, or at least taking a shower. You can find me running around the bay, stopping often to catch my breath while being timed by a sundial.
I’m originally from Connecticut, but I escaped the brutal East Coast winters in favor of sunny San Diego. You can usually find me on (or in) the ocean. If I’m not there, swing by Mexico and join me for a cerveza. I’ll be chilling next to an ocotillo. I’m a fan of gardening, BBQ, camping and relaxing. I avoid phone calls because they are not efficient, so don't bother calling me, send a text instead.
I’m a recent graduate of Cal Poly, SLO and a former Co-Chair of PolyCon. I was raised in San Diego and proudly participated in the school band and on the waterpolo, swim, and Botball teams. Now, you can typically find me wandering the beach or playing my music way too loud.
I'm all about living life to its fullest. I love being outdoors, traveling, happy hours and cuddling with my 2 yorkies. I think that life is about having fun and taking adventures. And my secret sauce is doing it all with friends! From hiking and gardening to yoga and juice cleanses, it's more enjoyable when you’re with the people you love.
If you were just passed by a motorcycle that might have been me. And when not riding on two wheels you can find me riding the Southern California waves on my longboard. I don’t code but I’m a pretty good lifehacker. And no matter what, I’m always in.
A recent transplant from New Jersey, I gave up fist pumping at the Jersey shore to pursue a MBA at the University of San Diego. When I’m not putting together a marketing campaign, you can find me outside getting dirty. I’m a music festival veteran with an aptitude for adventure. Whether it’s hiking the nearest mountain, camping or wakeboarding – if it’s outside and active, I’m there.
Raised on ski's in British Columbia and chased the sun to California. I still feel guilty sitting inside on sunny days--but sometimes trade the sun for a So-Cal Hockey Rink. Haven't found anything I didn't think I could improve on (except my wife). Always seeking new adventures and love sharing summits, waves, music & good times with friends and family.
Southern California born and raised. Beach is where I spend most of my days. Chillin’ out maxin’ shoppin' all cool. And all watchin some sports outside the pool. When a couple of friends who were catching some rays. Started making plans for our nights and days. I fell down one little flight and twisted my knee. Now they refer to me as the queen of PT.
Imported from the frozen tundra of Minnesota. I like to spend my time time at the beach with my two dogs, disc golfing in the California sunshine, or checking out the local comedy scene. When I’m not enjoying the sun or sitting in a comedy club, I like to write a few jokes of my own. #thelife
A flat-lander with a gypsy heart, I drifted to SoCal from the Midwest but now I can be found anywhere from Boston to Tijuana, hiking mountains or camping in a dark room with some videogames. Day to day my passion is art and fitness until the caffeine buzz wanes, then I just surf the web learning cool things and laughing at cat gifs.
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